Strategy Analysis - Coach Inc Thomas Egner

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Published: September 1st 2009

Kindle Edition

56 pages


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Strategy Analysis - Coach Inc  by  Thomas Egner

Strategy Analysis - Coach Inc by Thomas Egner
September 1st 2009 | Kindle Edition | PDF, EPUB, FB2, DjVu, audiobook, mp3, ZIP | 56 pages | ISBN: | 9.20 Mb

Scholarly Research Paper from the year 2009 in the subject Business economics - Operations Research, grade: 1,3, Munich University of Applied Sciences, course: Strategic Management, language: English, abstract: CoachInc a United States based luxuryMoreScholarly Research Paper from the year 2009 in the subject Business economics - Operations Research, grade: 1,3, Munich University of Applied Sciences, course: Strategic Management, language: English, abstract: CoachInc a United States based luxury handbag and accessories manufacturer became well known because of its impressing success story, a few years ago.

The company realized extraordinary growth rates in sales accompanied by high profits and is continuously expanding its business. The basis for Coach´s success is its clear focus on a brand and product differentiation strategy. Coach´s brand made it, to be associated with established luxury goods manufacturers from western European countries in the customer minds.The lack of possibilities for the differentiation of luxury products by features, enhances the importance of a strong brand that attracts and retains consumers. The implemented strategies totally meet the market requirements.

For instance, Coach was able to immediately serve the upcoming needs for luxury goods of mid-income households in the United States. The strategy fulfills the changing market requirements that occurred because of alternate buying habits of the US population.In order to understand Coach´s approach to success and the market, the company competes in, a detailed analysis of the external environment and Coach´s capabilities is provided in the following.

The applied strategy is evaluated by different point of views. Finally, it has to be stated that the strategy of Coach led to superior financial performance. In order to further enhance the market position, Coach has to focus on future growth by the establishment of new sourcing and product partnerships and the installation of additional sales facilities in the US, Japan and China.



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